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NJ Gov Race - October 2, 2025

TOPIC 1: NJ GOVERNOR RACE HEATS UP AS AFFORDABILITY ISSUE FOR VOTERS IS MAIN ISSUE.

  • Both Ciattarelli and Democratic candidate Rep. Mikie Sherrill have made affordability a centerpiece, with Sherrill pushing new housing development while Ciattarelli argues the state should revitalize its cities rather than “bulldoze” the suburbs.
  • According to a recent Fox News poll, the NJ electorate is concerned about two main issues. 34% say taxes are the biggest problem facing the state and 20% cite the cost of living. Other issues like housing and energy costs are mentioned by 5% or fewer. https://www.foxnews.com/politics/fox-news-poll-democrat-sherrill-leads-new-jersey-governors-race
    • Sherrill is preferred by 16 points among those whose priority is the cost of living, while tax voters favor Ciattarelli by 5.

    Intro Elements:

    Call for: FS Fox Poll - Top issues for NJ voters

    Fox News Poll - NEW JERSEY

    Number One Problem Facing NJ

    Taxes 34%

    Inflation 20%

    Economy 6%

    Housing 5%

    September 25-28, 2025

    New Jersey Registered Voters ± 3% Pts.

    Call for: FS Fox Poll - Sherrill preferred by those who prioritize cost of living, while tax voters favor Ciattarelli

    Fox News Poll - NEW JERSEY GOVERNOR’S RACE

    Biggest Problem Facing State Right Now

                        Costs      Taxes
    
                       Voters      Voters
    

    Sherrill 54% 42%

    Ciattarelli 38% 47%

    September 25-28, 2025

    NJ RV: Costs ± 7% Pts., Taxes ± 5% Pts.

    Discussion Elements: FS FNVA - Trump vs Dems in NJ 2020 vs 2024

    Discussion Elements: FS Previous NJ Gov Elections in 2021, 2017, 2013